LOADING
Global Brand Strategy &
Identity Unification
Client:
Taj Real Estate
Location:
Qatar, United Kingdom,
Spain, Türkiye, Jordan
Sector:
Real Estate
Duration:
6 months
Overview
Taj Real Estate is an international real estate group with operations in Qatar, Turkey, the United Kingdom, Jordan, and Spain. They approached us to re-establish, represent, and harmonize a highly successful brand hierarchy across global locations. We worked as an extension of their strategy team to roll out a functionally robust brand architecture.
Client in Focus
TAJ Real Estate is an international real estate group with operations in Qatar, Türkiye, the United Kingdom, Jordan and Spain. The group works across residential, commercial and investment real estate, serving clients through established local teams operating under a shared business model. At the time of the engagement, TAJ existed as a recognized brand in select markets while other businesses functioned under legacy local identities.
Overview
Taj Real Estate is an international real estate group with operations in Qatar, Turkey, the United Kingdom, Jordan, and Spain. They approached us to re-establish, represent, and harmonize a highly successful brand hierarchy across global locations. We worked as an extension of their strategy team to roll out a functionally robust brand architecture.
Approach
ID8 Media led the global repositioning by defining a
clear strategic foundation for TAJ Real Estate. The
approach focused on alignment rather than surface‑level
changes, creating a unified brand framework that
brought clarity and consistency to every communication.
All decisions were guided by this single strategy,
ensuring that TAJ communicated with one voice across
markets while respecting local nuances.
Execution & Deliverables
Brand strategy for the group:
Defined a comprehensive brand strategy to align TAJ’s global vision and positioning across all markets.
Localized communication strategies:
Developed communication approaches tailored to specific markets, including Türkiye, Qatar and Jordan, ensuring relevance and resonance with local audiences.
Unified brand system:
Developed a premium visual identity, messaging and tone that applied across corporate communications, digital platforms and physical assets.
Brand governance:
Created guidelines and toolkits to ensure consistent implementation across markets, platforms and touchpoints.
Implementation support:
Assisted TAJ’s teams with the rollout, including training on brand application and oversight of key assets.
Our Role
ID8 Media acted as the strategic lead and brand
partner, overseeing the global repositioning, brand
architecture and execution of the rebrand. Our role
spanned strategy development, identity design,
governance and alignment across all touchpoints.
We worked closely with TAJ Real Estate’s internal
teams to ensure clarity and consistency throughout
the engagement.
Key Takeaways
Alignment drives strength: Strong international
brands are built through strategic alignment, not
uniformity.
Consistency builds trust: A unified brand
strategy framework brings structure and confidence to
complex multi‑market operations.
Partnership matters: Close collaboration
between internal teams and external partners
ensures successful implementation and
long‑term adoption.
Client Quote
ID8 Media’s creativity, professionalism, and consistency played a meaningful role in strengthening TAJ Real Estate’s global brand across our markets. We truly value the work accomplished together and appreciate the clarity and care shown throughout the engagement.”